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The Journey

The Journey – Avery

By January 31, 2019 February 25th, 2019 No Comments

It was a night in July when I was browsing the web to find the best activewear that fits me best as I was laying on the bed. That was when I came across another lady entrepreneur who had her own line of activewear. It gave me an idea to create my own collection, as fashion has always been a part of my life. At this point, JJ came in the room and suggested that we create a platform that bring foreign exciting activewear brands to Malaysia. That was when Fitmall was born.

When we committed to Fitmall, I took lead on product sourcing as I wanted to step out of my comfort zone. I realised that me and my partner JJ’s passion towards fitness were aligned. After finding out about the athleisure trend, we both fell for it. That was when we made our first financial commitment to Fitmall by purchasing products for testing.

We soon discovered FIBO (the leading fitness convention in the fitness industry). We bought our flight and FIBO tickets without hesitation. This trip was about to be the turning point for me as an entrepreneur. Throughout the three days at FIBO, I learned a lot of things that helped in growing my self-confidence. I had the chance to talk to many suppliers from the event and we managed to make acquaintance with most of them. As the person in charge of product sourcing, I was able to learn the ins and outs of communicating with suppliers, including the fulfillments that are needed from my end to ensure that the dealings were good.

As soon as we got back from FIBO, we instantly started with the back-end setup of Fitmall that includes office searching, office decoration, company name, logo design, and website development. A few days later, we made our first recruitment, Iqbal. He is in charge of writing contents for Fitmall. As suppliers require Fitmall’s company background before putting us into consideration, JJ & Iqbal worked on making the company profile to present Fitmall nicely to our suppliers, while I continued my search for brands that are suitable for the Malaysian market. After the company profile was completed, the communication with the suppliers became easier.

From that point, I started reaching out to more suppliers to share Fitmall’s goals and value. I can still remember our first successful supplier partnership (a Singaporean brand). It was a very delightful experience. Especially when we see that our goals and values were aligned. So we immediately requested samples from them, which arrived very quickly. After the products passed our quality and functionality test, we immediately put down our first order. After three days, we received our first inventory for Fitmall. Ever since then, many suppliers were more keen to work with us. We also make it a procedure to always test the products quality and functionality before making it available in Fitmall.

As Fitmall started developing, my fitness journey was progressing as well. Since my body is already on the lean side, my goal was to build more muscle strength. When I started working out, I set a short term goal for myself, which is being able to lift a barbell. After 1 month of consistent training, I’m now proud to say that my goal to lift a barbell has already been achieved. This made me more motivated to achieve more goals and now I strongly believe that fitness can really change your productivity and health. I can vouch for it.

Fitness has given me a positive impact in both entrepreneurship and life. You will face a lot of problems in life. But as long as you keep a positive attitude towards the problem, you will succeed. Just like the problem I faced when I couldn’t pick up heavy weights, I maintained a positive attitude and continued working hard until I eventually was able to lift a barbell. I am very grateful to take on this eye-opening journey. Now I’m more determined than ever and I will continue setting realistic goals for me to achieve. Nothing can deter me from my goals, as no problem is too big that can’t be fixed.

有人说创业需要必备很多条件,而我觉得最重要的条件是热忱。曾经骏的爸爸跟我说过一句话,「愿岁月无可回顾,愿人生无可辜负」,我不想我的青春留白,所以就跟骏一起开始了FITMALL。

2018年,骏把之前的公司出售之后,我们就去了一趟旅行,让自己沉淀和好好放松,让自己归零,从新开始。旅行回来之后,我就一直探讨不同企业的商业模式,希望在那里可以得到一些启发。其实这个过程会比你有在工作时紧张,一直很想快点找到自己的方向。我记得我们一开始想到很多要做的平台是关于保洁平台,帮助短租交钥匙的第三方,这些都是从之前做短租平台所启发的想法而找出他们的痛点。最后都不管用。没关系,我们慢慢从新开始想,着急也没用。

接下来的时间,我们时间很自由,骏提议说不如我们去健身吧,他的用意是健身可以自律自己,天天有个目标去完成,不会因此而堕落也失去找目标的热忱。我刚开始其实也不是很明白,到底健身给我身体上的改变以外,心理上还有什么变化。之后,我们开始上网搜索新手怎么开始健身。健身,「三分靠练,七分靠吃」,我们当时候吃的都是低油低盐的,差不多一个月之后,骏就在网上看到有健身爱好者教学煮,才发现原来如果每天摄取的卡路里有在一定的范围内是可以吃很多东西的,当时多开心啊!嘉骏就开了一个excel file 把所有我们会吃的食材放去里面,让我们可以方便算每天该摄取的蛋白质和卡路里。之后我们每天的行程都很规律,算好隔天要吃的食物,隔天早上起来煮,然后去公司,上网搜寻有什么领域的企业可以做,然后差不多5点的时候,我们就会去健身。

直到某一天晚上,骏在客厅看youtube频道,而我在房间看不同创业者的故事,我刚好看到一个马来西亚的年轻女生在上海卖自己的品牌的分享故事,当时我自己是倾向于服饰类型的企业,因为我之前很爱买衣服,就想自创自己的品牌。这时骏正好进来说,不如我们做关于健身服饰类型的平台,因为在健身这个期间我们一直都有在找健身服饰,也很喜欢国外健身服饰的款式,就打算把这些国外的健身服饰带进国内,也发现在国内要买国外的产品的痛点。隔天早上,我们就去study这个market,发现其实健身房的数量不断在扩张,健身需求对于现在的人也越来越高。之后,我们决定去celebrity签配套,一是,我们想要去观察与调查健身人在服装方面的需求,二是,公寓的健身房器材很少满足不了我们现在的需求,哈哈。我的个性比较内向,但决定要去做人员调查的时后必须要去问陌生人他们的服饰需求习惯,当下真的好紧张,最后问到了真的很开心,其实也不是那么不好意思的。只要你敢踏出第一步,就好了。

当我们觉得健身服饰这个市场有这个需求以后,机会来了!我们遇到上海举办了健身展fibo,我们立马买了机票,联络主办单位就去参展。fibo的展览让我们获益良多,有几家品牌也是在那里认识之后也一起合作,在这个过程中我也学习到了要怎么跟厂商deal,也知道厂家的条件。回国,我们立马分工合作去注册公司,确定好公司名字,然后布置公司一大堆里里外外的事物都弄好。我还记得,我们一直要把公司弄得温馨一些,特意油漆布置让大家有归属感。

9月1号,我们正式开业,当时只有我和骏两个人工作,我负责找产品,而骏负责marketing和整合团队,过几天就请了iqba我们的第一个员工,他负责content writing。当时候我们接搓商家时知道他们需要公司的背景资料很介绍,他们两就在两天内把一个ppt for 商家的做好,让我能够顺利的和商家沟通。

我那时候每一天都发很多个email给不同地区和国家的商家祈求合作机会,我记得第一次成交的商家是新加坡的一个品牌,当下得到回复我真的超开心的,而且商家人很好,他也认可我们的模式,我们当下就先立即买样品,隔天就下订单,3天后我们就收到货了。那时候的心情真的无法形容,太开心了,第一批货到手了, 真的很感动。有了第一家的经验以后,过几家也陆陆续续顺利的合作。

我觉得做企业和生活是系系相连的。我一开始健身的时候,我只能拿得了2kg的哑铃,动作完全做不了4组8次,最多只能做2组。其实在健身房很少看到女生做重训,一般女生都是做有氧运动,我个人的体态不算太胖,但我希望肌肉可以结实,经过研究以后发现做重训可以让肌肉结实。

在健身房有很多个区域,我一开始也不敢去重训区那里训练,我觉得我不会做动作很害羞,当时我看到bar bell 我很想拿,但是我实在抬不起,我就让自己设立了几个小目标,一开始先在自由区,跟着youtube的视频拿哑铃做训练,让自己慢慢增加力量。当我发现我的力量增加以后我就去重训区,当时我觉得我的心态上也改变了,我记得我看过一个youtuber说过,你去健身房绝对不要害羞,不要总认为有人看着你,其实没有人会理你在干嘛的。我就抱着这个心态,直接到重训区开始训练。但当时我的力量也没办法拿bar bell ,我又给自己设了小目标,就是每次训练的时候都要增加重量。终于一个月后,我拿得起bar bell了看,我才发现,原来力量是可以被训练的。

为什么我说我觉得做企业和生活系系相连的呢,因为在很多时候在工作上也会遇到很多阻扰,就像我刚开始在健身的时候,也有很多阻扰,但只要心态改变,设立对的目标,很多事情都可以被解决。

我很感谢在健身和fitmall,给我心态上有一个很大的转变,其实现在无论发生什么事情,我都不觉得会有什么问题,我有那个正能量,没有什么事情是解决不了的。
其实人生会经历很多好事或坏事,遇到不好的事情,有好的心态,和价值观我觉得不会有什么事情做不好的。这是我在fitmall和健身上所领悟的感受。

最后我也很感谢骏在我人生中扮演了不同的角色,我的男朋友,好朋友,我的mentor,我的最佳伙伴,我们一起进步,一起找到人生的热忱,谢谢你。