What is Athleisure?
If you never heard of the word ‘athleisure’, don’t worry. You and other millions of people in the world may never stumble upon this term before. So what is athleisure? To make it simple, it’s the combination of Athletic and Leisure. It is a trend where people wear athletic oriented outfits but it’s slightly or highly fashionable. You’ve probably seen celebrities wearing these type of outfits. It can be spotted through different things that they wear like sweatshirt, sweatpants, sneakers, and t-shirt. This is just the surface of what athleisure really is. Let’s discuss why this “trend” is not just a trend. It’s a game changer in the fashion industry.

What Makes Athleisure a Game Changer?
Over the years, the trendy fashion has never considered comfort as part of the unique features of fashion. Yes people would still dress up regardless, but how long can you go before you feel like taking off your outfit? Athleisure solved that problem for everyone. You will always feel good when you look good and get compliments. But looking good while also being comfortable with what you wear is next level of feeling good. Athleisure outfits are designed for sporty purposes while also serve as a stylish component. What’s even better is that it’s not gender-biased. Both Men and Women will get to hop in this trend leisurely (no pun intended).

Why Athleisure Will Continue Growing?
There’s no beating around the bush. Let’s point out a few things:

  1. When you combine fashion and comfort, you will get a timeless trend that is hard to die. With the ever growing fitness awareness, people will continue to dwell in this athleisure wear as long as they can.
  2. Some workplaces are already adapting to the casual outfit for work so that workers can work comfortably. Workers who are gym goers will have the option to go to work in their gym attire and straight go to the gym afterwards.
  3. Celebrities like Rihanna, Drake, Kanye West, Kendall Jenner, and Gigi Hadid are becoming the front faces of this trend and they are endorsing some brands.

According to trendstop.com, the athleisure market is predicted to see up to 30% in growth by 2020 in the Asia region. We’re already in 2019 and we’ve already seen major changes in the athleisure trend. 2020 is going to be a big year for athleisure. If you’ve not jump on the bandwagon, now is the time.

Athleisure is The State of Fashion
This is the new era of fashion and it’s here to stay for a while. At least that is what has been predicted so far. Virgil Abloh is a founder of a fashion company that combines luxury and streetwear. Virgil has been appointed as head designer in a luxury retail company and he’s been introducing new line-up of items for them. The fresh style Virgil is introducing resembles the streetwear fashion which is following the athleisure trend.

Athleisure is predicted to be the future of fashion. It is taking over the fashion industry like lightning. Even celebrities are always seen wearing these type of outfits wherever they go. It is known to combine both activewear and streetwear and worn as a daily outfit. It has become even more acceptable in today’s society as most athleisure outfit are comfortable to wear compared to formal outfits that used to be the way of fashion. Do you prefer what style do you prefer? Formal? Casual? Let us know in the comment section below.

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